Handcrafted Expressions

In my advertising senior capstone class I functioned as a graphic designer and plansbook designer. I was responsible for the design, creation, and editing of the final materials presented to the client, ESPN Radio. Created in InDesign, the plansbook is 54 pages of the agency's research and marketing, creative, media, PR, and social media strategies. While my main role within the agency was production of the plansbook, I also aided the creative team in conceptualizing the various advertisements, and specifically created the out-of-home ads.